As market observation shows, over 80% of the companies constantly look for new Customers. On the other hand, Executive Boards expect from Managers to economically manage the budget. As we know, it is the proper balance between the costs and the income, and not the lowest possible costs, that decide about the success in the marketing.
After conducting researches concerning:
- Company’s products/ services analysis
- Target market analysis
- Company’s bases analysis
- Realised Projects with potential and existing Customers
- Customer Survey
and after defining
- Strategic goals
- Crucial KPIs
We can plan an optimisation of the processes in the company.